The music industry in summer
Summer determines a decisive moment in the rhythm of activity in the industry. Historically, the music sector suffers a decline in releases, campaigns and projects in the hot season of the year.3
At Melboss we bring you a report where we address the following key points that define the rhythm of the industry during summer season:
At Melboss we bring you a report where we address the following key points that define the rhythm of the industry during summer season:
- Seasonal nature of the music industry in summer: myth or reality?
- Music consumption and social networks in summer: what is the trend?
- Is this seasonality an opportunity to develop strategies for the promotion of artists?
- What approaches should the different sectors of the industry be taking?
Streaming has upended the old assumption that summer is a dead season for music: people don't stop listening when they go on vacation, they just listen differently. As Melboss's Director of Marketing and Operations, Jaime Castañosa, puts it in the report, the real risk isn't the season itself but going quiet on social media during it — platforms like Meta and TikTok prioritize artists who keep posting consistently, and stepping away for the summer can hurt momentum well into the following months. The upside: with many artists pausing releases and campaigns until after the festival season, summer is also a window of lower competition for attention.
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