The music industry in summer
Summer determines a decisive moment in the rhythm of activity in the industry. Historically, the music sector suffers a decline in releases, campaigns and projects in the hot season of the year.3
At Melboss we bring you a report where we address the following key points that define the rhythm of the industry during summer season:
At Melboss we bring you a report where we address the following key points that define the rhythm of the industry during summer season:
- Seasonal nature of the music industry in summer: myth or reality?
- Music consumption and social networks in summer: what is the trend?
- Is this seasonality an opportunity to develop strategies for the promotion of artists?
- What approaches should the different sectors of the industry be taking?
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