What do the best festivals do when the music stops?

Music promoters are the meeting point between the audience and the artists, making their fundamental work a connection of numerous interests on behalf of different industry actors in the management of musical events: distributors, sponsors, public organizations, artists, consumers. However, their work is mostly oriented to seasons and specific times of the year, when festivals and concerts take place. Once these events end, how do promoters take on the challenge of remaining connected with potential clients and audiences?

  • Strategies for success off-season.
  • Location-based promotion
  • The importance of diversifying business opportunities

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