Stay Updated with the Music Promotion Trends Guide for 2024

Discover the trends you need to know to understand how to promote music. Everything you need to know about the music industry and trends for 2024. Only 6 minutes of reading.

AI is already doing real work for artists — from Spotify-style personalized recommendations to chatbots that talk with fans and generative tools that cut the time and cost of making content. Virtual reality is opening up formats a physical venue can't: Doja Cat's Meta-produced VR concert let fans experience a show with no capacity limit at all. On the community side, the report makes the case for superfans as an artist's highest-value audience — the ones who buy tickets first, remix and share content unprompted, and turn word of mouth into real reach — and for influencer marketing as a way to borrow that same trust at scale, illustrated by Melboss's own campaign for Mecano's 40th-anniversary album, which paired legacy fans with a TikTok mashup challenge to reach a younger audience.